In 1970 we launched our famous competition range, SEAT Sport. Since then, the automotive sport has changed a lot. And us too. That is why SEAT Sport is now CUPRA RACING, which marks a new era for competition and sportsmanship. Not only because today is the pure essence of the CUPRA world, but because it represents what we are building for tomorrow. CUPRA Racing translates into ambition to redefine, establish and lead a new vision of racing, inside and outside the circuit. Moving from traditional formats to new platforms and collaborations that bring a renewed perspective to the world of racing, while remaining critical and without fear of changing the way we see and feel the future of the competition, CUPRA Racing will lead the evolution. Better said: the revolution. All this will be possible thanks to our determination to do different things, our 40 years of experience in the sector and the indispensable team of proud racing fans, who have played a key role in many competitions, such as the TCR Series with the SEAT LEÓN CUP RACER. Following in the footsteps of the pioneering CUPRA Racing, we returned to the garage and designed the CUPRA e-Racer: the first electric tourism that represents a radical change in the world of competition. The technology of the e-Racer inspired a totally new experience for the brand in the world of motorsports: the E-TCR Series, the first championship of electric cars of different brands that will start in 2019. In short, CUPRA has the ambition to reinvent racing in every way. And we are looking forward to seeing what the future holds at the end of each round. In this spirit, CUPRA becomes the official sponsor of the 2018 World Superbike Championship, as well as the official safety car of this competition, which will tour 11 countries on 3 different continents. CUPRA also sponsors the DUCATI team of MotoGP.